Pepsi today unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live For Now” in 2014.
Record breaking football superstar Leo Messi, Argentinian international striker Sergio Agüero and young British talent Jack Wilshere will be joined by Brazilian defender David Luiz, prolific goal scorer Robin van Persie and Spanish great Sergio Ramos as part of the global Pepsi lineup. These super six will be bolstered by additional footballing greats from across the globe representing their home countries, including: Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurðsson (Iceland).
“Football has been my passion since I was a little boy and it’s certainly one of the things I live for now. I am so proud to be partnering with Pepsi again and representing the brand globally as part of this star-studded team,” says four-time player of the year and Argentinian captain Leo Messi.
Earlier today the Pepsi players took to social media to unveil the entire roster in an exciting digital relay that reached fans across the globe.
David Luiz, Premier League player for Chelsea and vice-captain for Brazil’s national team, comments:
“I’m excited to be teaming up with Pepsi and proud to be part of such a great team. For me, playing football is about making the most of every second on the pitch and showing your love and character for the game – and for the fans. I can’t wait to join fans from across the world and celebrate football.”
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The global player announcement also kicked off a series of exciting year-long activities as part of the 2014 Pepsi Football campaign. Not only will the players star in Pepsi’s global television commercial released later in the year, a selection of the players will also be featured on limited edition, eye-catching packaging and point of sale across the globe, designed to bring to life their flair and enthusiasm for the game. Special commemorative packaging featuring the global Pepsi players will start appearing in market in March, while integrations with music, art, digital, interactive experiences and additional special products will be unveiled throughout the year. Throughout the years, football has been a strong driver of growth for PepsiCo, with both its global beverages and snacks brands activating robust programs in 2014.
Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo Global Beverages Group comments:
“Pepsi has had a tremendous relationship with football, going back nearly 15 years. For this, our latest incarnation, we’ve brought together our most impressive Pepsi football roster yet, comprised of players who truly embody our brand spirit and excite and electrify us every time they step on the pitch. Our players know how to live for the moment, and throughout the year we’ll be collaborating with them to bring our fans exciting and engaging content, products and experiences – bringing fans closer to the game they love.”
In the UK Pepsi Max will be featuring the global football super team in a full, through the line campaign, including limited edition packaging, point of sale, outdoor and digital support.
Sebastian Micozzi, UK Head of Marketing – Beverages, comments:
“We are thrilled to bring this new football campaign to the UK. Football is such a passion point for our brand and our consumers. It is one of the many ways we celebrate Pepsi’s Live for Now ethos. The line-up of players involved in this new campaign is truly unrivalled and shows how passionate and committed we are to growing our longstanding association with global football. Our consumers in the UK can look forward to lots of exciting activities in the coming months.”